ShinyHunters

In 2025, a sophisticated wave of data breaches shook some of the world’s most recognized companies—Qantas, Allianz Life, and LVMH. Investigations reveal these incidents are connected by a common thread: the ShinyHunters cyber extortion group. These attacks have been notable not only for the caliber of targeted organizations but for their focus on Salesforce-connected customer relationship management (CRM) platforms. Importantly, the breaches did not stem from vulnerabilities in Salesforce’s own infrastructure; rather, they exploited weaknesses at the user and organizational level.